Procter & Gamble (P&G) will not promote badger-hair shaving brushes via its Art of Shaving model. The firm determined to interchange the cruelly begotten animal fibers with vegan alternate options after turning into conscious of a latest exposé launched by animal-rights group People for the Ethical Treatment of Animals (PETA). The report revealed trappers illegally capturing badgers within the wild, confining them in small cages, and violently beating them to loss of life with objects reminiscent of chair legs. “When PETA reached out to P&G about this report on the badger hair trade, we had been very disturbed to study of those horrible practices. While we have now no proof that any of our suppliers are partaking in some of these strategies, we consider we will play a task in serving to to cease such practices,” the corporate stated in a press release. “With this in thoughts, we have now determined to cease sourcing badger hair instantly in our The Art of Shaving enterprise. In addition, whereas we end promoting our present stock of shaving brushes, we are going to speed up our efforts to develop even higher alternate options for the longer term. These commitments are consistent with P&G’s ongoing efforts to pursue non-animal alternate options.” Badger hair is utilized in a lot of industries, and PETA is looking upon artwork provide retailer Blick, physique care model Baxter of California, and The New York Shaving Company to ban the animal product.