This week, vegan social-justice magnificence model The Lipstick Lobby launched its latest shade “Fired Up” as a part of its new marketing campaign to combat gun violence. Ahead of National Gun Violence Awareness Month in June, the model partnered with gun-control group The Brady Campaign and Center to Prevent Gun Violence (The Brady Center) to launch the burnt-orange shade ($19) and can donate 100 % of its internet earnings to assist the group’s combat to cut back gun deaths by half by 2025. “Whether you’re a gun-owner or not a gun-owner,” The Brady Center co-president Kris Brown stated, “I believe that is the form of problem that we will all rally round and agree [that] we wish make our colleges, neighborhoods, film theaters, church buildings, and live shows protected for all of us. And now’s the time to make that occur.” The marketing campaign options pictures of survivors from mass shootings together with college students, academics, and households from Columbine High School, Sandy Hook Elementary School, Pulse Nightclub, and Stoneman Douglas High School in Parkland, FL—the place 17 victims have been killed in February. “At a time when practically each day we activate the tv we’re confronted with the horrific pictures of a neighborhood rattled by gun violence, making the choice to face up with The Brady Center was a no brainer,” The Lipstick Lobby founder Davida Hall stated. “While many are utilizing their ft to march and their voices to be heard, we needed to lend our lips as a result of we’re prepared to affix the combat for our lives.” Last yr, The Lipstick Lobby launched the “Kiss My Pink” shade, and #LipstickItToTheMan social media marketing campaign, to boost funds for sexual well being group Planned Parenthood.
Photo courtesy of Kate Powers