Vegan designer Stella McCartney will soon launch a United Nations fashion industry charter for climate action.
The charter — which will launch on December 10, 2018 at annual fashion industry conference Voices in Poland — aims to help fashion brands to more toward a more ethical and sustainable path.
McCartney hopes that the charter would “ring some alarm bells,” as fast fashion is considered to be one of the most environmentally destructive industries on the planet.
“We really don’t have long now, to change things. But I honestly believe it’s doable – I couldn’t do what I do if I didn’t believe that,” McCartney told The Guardian.
The charter includes 16 commitments that set an ethical path to reduce the fashion industry’s destructive effects on the environment such as pollution, waste, deforestation, toxins, and carbon-fueled supply chains.
Other brands are still unsure with adapting sustainable practices due to more expensive costs but McCartney explains that the costs will be cheaper as demand rises.
“What is essential is for the big players in the industry to come along with me, because that changes the price point.”
A study by retailer Clothes2Order shows that 44% of consumers in the UK will boycott a brand without eco-friendly policies, while around 50% research a brand’s ethical practices before making a purchase, proving that consumers are already adapting more ethical shopping habits.
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