‘Most customers haven’t got a clue!’ Stella McCartney reveals her pride at creating a VEGAN version of the classic Stan Smith trainer
- Stella McCartney stars on the cover of the Jan/Feb 2019 Wired magazine issue
- Talks about sustainable fashion and her ethical fashion line in the interview
- Collaborated with Adidas on the Stan Smith trainer and ensured it was vegan
- Admitted she enjoys the moment her customers discover the shoe is vegan
Jessica Rach For Mailonline
Stella McCartney has admitted she delights in the fact many customers who snap up her take on the classic Stan Smith trainer ‘don’t have a clue’ it’s vegan.
The 47-year-old fashion designer, who has built her brand around a cruelty-free ethos and has never included leather or fur in her collections, said in a cover interview with Wired magazine that she was ‘proud’ of her collaboration with Adidas on its iconic shoe – which are typically made using leather.
‘We pushed to get it vegan and they let me. And we did it. I’m so proud. That is the future,’ she told the magazine.
The daughter of Sir Paul McCartney appears on the cover of the latest issue of Wired, shot by Erik Madigan Heck, dressed in dressed in a geometric colour-block jacket.
British fashion designer Stella McCartney has admitted she relishes the moment her customers discover the edgy trainers she has collaborated on with Adidas are vegan, in an interview with Wired
Her latest design is a collaboration with Adidas on the Stan Smith trainer, modelled on the shoes the iconic tennis player wore on the court.
Stella’s stars run along the sides, replacing the sports brand’s classic three stripes, along with Stella’s portrait and signature on the left tongue.
The 47-year-old fashion designer said she’s proud to have created a vegan version of the classic Stan Smith shoe
Paying tribute to Stan Smith, his face remains printed on the right trainer.
Speaking about the shoe, Stella said: ‘I relish the thought that 99 per cent of our customers see the Stan Smith and haven’t got a clue it’s a vegetarian shoe.
‘We pushed to get it vegan and they let me. And we did it. I’m so proud. That is the future.’
And arguing that she most environmental issues which are mentioned in the fashion industry are not ‘genuine or heartfelt, she added of her designs: ‘If I don’t design things that are desirable and sexy, and a must-have for people, then it just ends up in landfill anyway.’
Stella has been married to husband Alasdhair Willis for 15 years, and the pair are parents to sons Miller, 11, and Beckett, eight, as well as an elder daughter Bailey, and youngest daughter Reiley, six.
Her latest design is a collaboration with Adidas on the Stan Smith trainer, modelled on the shoes the iconic tennis player wore on the court, and she ensured the would be vegan (Pictured)
Stella uses her fashion line to champion her anti-cruelty beliefs, previously telling the Telegraph: ‘There are a lot of designers who are very f*** you when it comes to using fur,’ she says. ‘If it’s wrong to do fur, then they’re going to do it.
‘But given that there are only about three of us who don’t do fur, they’re not being very punk. They’re just complying with every other fashion house.
‘The fur industry gets to fashion students so young, paying them to use it. But even if you don’t care about the millions of animals killed for fashion, it’s not sustainable, and it’s not modern. Every other industry tries to move forward, apart from the fashion industry.’
This year it emerged that Stella pocketed £4million last year, compared with £8.3million the year before.
The company said sales in the year to the end of December rose by two per cent, hitting £42.5million. But profit fell four per cent to £9.1million.
After the financial year end, McCartney agreed to acquire luxury goods group Kering’s 50 per cent in the firm named after her. Kering had owned the stake since the fashion label was created 17 years ago.
See the full feature in the January/February 2019 issue of WIRED UK, available on digital download and on newsstands Thursday 6th December.
The mother-of-two has built her brand around an strong ethos of ethical fashion, and uses her line to champion animal rights and environmental issues
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