Serena Williams is a role model for so many. She’s been ranked the world no 1 tennis player on no less than 8 separate occasions and having conquered the court, she’s coming for the catwalk.
Williams has launched an eponymous fashion line, ‘Serena‘, which cites itself as being ‘Inspired by strong women everywhere‘.
“ [I am] introducing Serena, my first independent clothing line for all the ladies out there being awesome,” says Williams. “My designs are inspired by strong, sexy, sophisticated, sassy, sure, smart, stylish, silly, and spontaneous women who are living their best lives, or making it up as they go—kinda like me.”
With 100 items in the initial line, there is no shortage of choice. The apparel comes adorned with inspirational, uplifting slogans, such as ‘Royal‘ and ‘Slay‘.
“Every woman’s success should be an inspiration to another. We’re strongest when we cheer each other on.” – Serena Williams
LiveKindly highlights Williams’ past credentials as a designer; ‘A former fashion student, Williams is not just multitalented, but she is also compassionate and health-focused. She has even invested in vegan businesses in the past, such as the frozen food delivery company Daily Harvest.’
Williams summarizes her aims on the fashion label’s official website;
“I know it’s not always about perfection, but being prepared for whatever life throws in your direction,” she says. “My designs are inspired by strong, sexy, sophisticated, sassy, sure, smart, stylish, silly, and spontaneous women who are living their best lives, or making it up as they go – kinda like me.”
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