Makeup Brand Mecca Max Goes Vegan

Makeup Brand Mecca Max Goes Vegan

Starting right now, Australian make-up model Mecca Max will now not comprise animal merchandise in its formulations. “We knew that animal-friendly merchandise have been essential to our prospects,” Brand Manager Ellie Hockley said, “so it made full sense for us to take away any animal derivatives or by-products from our formulations with out compromising on their efficiency.” In 2017, Mecca Max—the proprietary magnificence model of Australia’s Sephora-like retailer Mecca—obtained cruelty-free certification to handle buyer and worker considerations about testing its merchandise on animals. Mecca’s transition is much like that of magnificence model Milk Makeup, which introduced in March that it eliminated all animal merchandise from its collections to go totally vegan.

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