EA7, the sportswear offshoot of Emporio Armani, is a really big deal in winter sports. Go to any Italian ski resort and your lift will be branded EA7 along with a fair proportion of your fellow passengers.
This morning Giorgio Armani carved out some fresh paths for Emporio by integrating plenty of high-altitude elements from EA7, but applied them to a collection designed to be worn in the city. With the exception of an excellent technical denim ski/snow section, two mountain-rescue parkas, and two down jackets in water-repellent velvet (plus the all-EA7 white ski and snowboard section near the end), not much in this collection was explicitly technical in the utilitarian sense. Instead it offered technically inspired clothing in materials that looked organic—loads of fur and knits—which were in fact all faux eco-fur (in line with Armani’s broader policy) and largely synthetics that looked like animal-sourced knits.
So, a huge oversize parka that appeared to be the last testament of several yaks, or a surely mohair sash-fronted fleece, or a whole series of winter-foxy man-stoles, or the also yak-esque fringed moonboot sneakers, or the shaggy shearling slipper sneakers, or any number of further pieces that looked animal were sham-animal. Against this was an ongoing reference to a crocodile pattern in a kind of pressed technical seersucker and other fabrics. The overall effect was vegan caveman with a high taste level and a justifiable fear of open fires.
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