Trending: European CPG Giants Continue Charge Toward Sustainable Packaging
3 months ago
– First, Danish brewer The Carlsberg Group has unveiled a series of packaging innovations, including its new Snap Pack, which is set to reduce plastic waste globally by more than 1200 tonnes a year – the equivalent to 60 million plastic bags.
The Snap Pack replaces the plastic wrapping used around Carlsberg’s six packs with a pioneering technology that glues its cans together. A world first for the beer industry, it will reduce the amount of plastic used in traditional multi-packs by up to 76 percent, and save 1,200 tonnes annually – the equivalent of 60 million plastic bags – once all of its 4-, 6- and 8-packs have been converted.
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