Animal Prints In Vegan Fashion Paradox – One thing you can say about fashion is that there are endless trends that you can choose to be defined by. And while most fashion trends make no sense or dissipate faster than the blink of an eye, some fashion trends leave a long-lasting impact on both, the industry and people.
One of these trends is animal print on sustainable fashion apparel. While one could argue that animal prints are not animal skins, there is a fundamental problem with the promotion and commercialisation of animal prints as it undermines the idea of vegan fashion, by its own nature.
Fortunately, now we’ve come to the understanding that both, the executive use of animal skins in clothing production and the phenomena of fast fashion are causing irreversible environmental damage. As a result, the number of conscious buyers in fashion is growing fast, showcasing a genuine interest in eco-friendly and vegan apparel.
At the end of 2018 Pinterest noted that searches for vegan and sustainable fashion rose 40%, at an all-time high, while Lyst stated a 49% increase in searches using keywords related to sustainable fashion, such as “organic cotton” and “vegan leather” or “leather alternatives.”
Fashion labels are also helping to drive this wave of sustainable fashion by making sustainability a priority in their marketing and communication strategies. Labels such as Stella McCartney, Adidas, and Levi’s, are increasingly using sustainable materials and processes in their manufacturing while letting customers know about it.
But at the same time, the same brands are using animal printing in the fashion lines more than ever. Last year’s fashion weeks, were packed with leopard, python, zebra, and other rare animal skin prints as it was the case with Gucci, Christian Siriano, and YSL’s Anthony Vaccarello’s entire collections built on animal skin prints.
Even worse, on Pinterest, snakeskin prints increased by 642% last year while in the US, leopard-printed footwear made up 32% of the entire market. A movement that its paradoxical nature could possibly damage the meaningful statement vegan fashion attempts to portray.
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