“I am incredibly excited to join HALO Sport™ as Chief Wellness Advisor to the CEO and bring my passion for the fitness industry to HALO Sport’s consumers,” Don Saladino stated. “The sports hydration space has long lacked a low-calorie, organic option that efficiently rehydrates the body. Since the introduction of HALO Sport™ late last fall, wellness warriors now have the perfect and tasty functional beverage to reach for during and post-workout.”
HALO Sport™ launched in November 2018 and has been building a targeted presence across their launch cities of New York and Miami. The bespoke, certified-organic, vegan-friendly formula offers more electrolytes than enhanced waters and traditional sports drinks, fewer calories than packaged coconut water, and has no added sugar nor artificial coloring, unlike many traditional sports drinks. With only 10 calories and 2 grams of natural sugar per bottle, along with a crisp, refreshing citrus flavour, HALO Sport™ packs purely nutritional benefits into its sleek, iconic bottle and will create a lifestyle brand in the sports drink category.
The brand’s founders Anshuman Vohra, creator of BULLDOG Gin, currently the 4th largest and one of the fastest growing premium gins in the world, and Robin Shobin, creator of Charlotte’s Book, a prominent digital beauty and wellness site, were keen to enlist the help early on of a high-profile fitness expert to support them in their mission to revolutionise how people hydrate.
In response to the announcement of the growing HALO Sport team, Anshuman Vohra and Robin Shobin stated their excitement: “We are thrilled to welcome Don (and his boundless positive energy) to the HALO Sport™ family and look forward to tapping into his expertise within the fitness world to further elevate the brand.”
With Don’s input and involvement, the team will be working on several initiatives over the coming months, including a series of exclusive events.
HALO Sport™ is available nationwide on HaloSport.com and in select premium retailers in New York and Miami for $3.49/16oz bottle. HALO Sport™ is a USDA certified organic, vegan, non-GMO, and kosher product, as well as dairy, soy, and gluten-free.
ABOUT HALO SPORT™
HALO Sport is a premium, certified organic beverage revolutionizing the hydration category. Formulated to help you hydrate more efficiently with extra electrolytes, trace minerals and antioxidants, HALO Sport eliminates the consumer-need to choose between taste, nutritional benefit, and/or calories. With a crisp and refreshing taste, HALO Sport offers guilt-free, efficient hydration for the everyday wellness warrior.
SOURCE HALO Sport
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