9 Celebrity-Approved Contemporary Labels That Made It Big in 2018

9 Celebrity-Approved Contemporary Labels That Made It Big in 2018

This was the year of fashion discovery for the famous faces who flood our Instagram feeds each day. Movie stars, models, and even royalty all seemed to have come across fresh new designer labels on social media. Kendall Jenner flaunted a green trenchcoat by burgeoning Copenhagen label Saks Potts, while her sisters in the Kardashian-Jenner clan supported fast-fashion brand Naked Wardrobe. Meghan Markle spent a day of touring abroad in Veja’s sustainable sneakers, and Emily Ratajkowski showed love for the mother-daughter team behind handmade shirting label MaisonCléo. It wasn’t long before these buzzy new fashion names caught on with the rest of the world.

Below, get to know the nine celebrity-endorsed contemporary labels that made it big this year.

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Saks Potts

Ever since best friends Cathrine Saks and Barbara Potts launched their namesake label in 2013, the savvy designers have been amassing a huge following of It girls and high-profile celebrities. This year was a breakthrough moment for their Copenhagen-based brand, with its candy-color fur coats and new ready-to-wear pieces being picked up by the likes of Cardi B, Selena Gomez, Kendall Jenner, and even little North West.

Naked Wardrobe

Founded in Los Angeles by three sisters, Shideh, Shida, and Shirin Kaviani, Naked Wardrobe is making sexy and affordable basics for every body type in the post–American Apparel landscape. The family-run business has skyrocketed this year, with the entire Kardashian-Jenner clan shouting out the brand on Instagram. Naked Wardrobe counts Lady Gaga and Jennifer Lopez as fans, too.

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By Far

Founded by Australian twin sister act Valentina Bezuhanova and Sabina Gyosheva, along with their friend Denitsa Bumbarova, By Far has come a long way since launching in 2016. The brand’s cool, minimalist, and affordable shoes and bags now have a solid foothold in the accessories market, and it doesn’t hurt that the Hadids and the Jenners have given the label their supermodel stamp of approval either.

Dôen

Katherine and Margaret Kleveland have been making waves with their bohemian fashion label, Dôen, for some time, but in the last year or so, they’ve gained extra momentum, gathering a new fan base of influencers, models, and celebrities including Lily Aldridge. It helps that their microfloral prints and diaphanous silhouettes were right on time for this year’s prairie dress craze.

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Veja

Veja isn’t exactly new, but the sustainable shoe label did make major strides in 2018. Meghan Markle wore a pair of the kicks during her first official royal tour in Australia and set the already popular company into overdrive. Other famous Veja funs include Emma Watson and Marion Cotillard, who champion the label’s environmentally sound ethics. Veja’s vegan shoes are made from organic raw materials and its packaging is recycled.

MaisonCléo

Quietly launched late last year by mother-daughter team Marie and Cléo Dewet, this special line of handmade shirts has blown up in 2018, thanks in large part to Instagram. The duo take orders over DM and have designed pretty, summery tops for the likes of Emily Ratajkowski and Leandra Medine. You’ve likely seen their artisanal pieces all over your feed this summer, and that steady stream of new business is showing no signs of slowing down.

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Bevza

Earlier this month, Suspiria star Dakota Johnson made an appearance at the Marrakech International Film Festival not dressed in Gucci or Dior, but in a Ukrainian line called Bevza. The brand has gotten a lot of attention this year on celebrities like Johnson and Ratajkowski, who wore a silk navy blue mini from Bevza during Milan Fashion Week. This label’s brand of slinky, minimal dresses is exactly what all of the ’90s fashion nostalgia nuts were fiending for in 2018.

Medea

Is that a shopping bag? Nope. It’s a chic leather tote by newly launched Italian label Medea. These clever little bags were dreamed up by sisters Giulia and Camilla Venturini and have quickly become the go-to accessory for young arbiters of style like model Paloma Elsesser and photographer Petra Collins. Medea gained extra cool points this year with a capsule collection created in collaboration with legendary documentary photographer Nan Goldin.

Musier

Paris-based blogger Anne-Laure Mais, otherwise known by her Instagram handle, Adenorah, branched out into fashion design this year with her debut label, Musier. The collection of French girl cool separates, which includes leopard-print keyhole tops and cardigans with faux pearl buttons, is quickly catching on among Mais’s influencer peers. Currently, the brand’s Instagram account has more than 68,000 followers.

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